Few fashion designers have been as successful in the transition to home decor as Diane Von Furstenberg, and I’m starting to think it’s because she is a marketing genius. Right smack in the middle of NYFW, she is introducing her new DVF Home line at Bloomingdales, and secured some prime exposure for it by decorating the VIP lounge at Lincoln Center. Her advertising team also came up with the great tagline, “ready to wear home,” which is very fitting for the fashion-filled environment she is debuting in.
I love all the crazy prints and patterns, but I might buy a king size sheet and make curtains, instead of using them as duvets.
All images from Bloomingdales.